Testimonials

"The most competitive and talked about NASCAR teams now include specialists in every critical area of car performance to help give the driver and team the edge needed to win. True Speed Communication's specialty is motorsports public relations. They've succeeded by using a combination of close relationships in the racing community, solid journalism, communications technology and hard work on and off the track.

They came highly recommended to Interstate Batteries from Joe Gibbs Racing and they have not disappointed. In fact, True Speed has performed in every PR situation in which we've been involved at the highest level of the profession. As a result, we've received great value for the dollars invested in an area critical to the support of our brand marketing.

After working almost daily with Bill Janitz, Mike Arning, Kellye Arning, Joe Crowley and Laz Denes during this NASCAR season in support of Interstate Batteries' No. 18 Cup car, I've become a true fan of True Speed. They are motorsports PR specialists and they are the class of the field."

- Charlie Brim, Manager Advertising & Sponsorships, Interstate Batteries

"I had worked with Mike Arning and True Speed while employed by The Home Depot. When I moved on to another assignment and had the need to find a reliable and creative motorsports public relations program for SunTrust and its sponsorship in the Grand-Am Rolex Sports Car Series, our search led straight to True Speed. We brought them on board for the last four races of the 2006 season and they immediately jump-started our publicity efforts, landing hits in USA Today and in each local market of interest to us. Considering that the Rolex Series is on the periphery of the motorsports spectrum, we know that getting through to the racing media is no small achievement. That is why True Speed Communication began representing our motorsports publicity efforts full-time in 2007 with a dedicated account rep. Their reputation for professionalism and keen journalistic sense among the most influential members of the racing media is second to none."

- Krista K. Massey, Group Vice President, Director of Sponsorships and Event Marketing , SunTrust Banks, Inc.

"When we started asking trusted colleagues who we should talk to regarding motorsports PR, the answer was always True Speed Communication. After meeting with the True Speed team and discussing where we wanted our program to be after our first year in the sport, we knew our expectations would be exceeded with True Speed. True Speed knows motorsports inside and out and is respected for their expertise and results."

- Dave Duncan, Manager, Sponsorship Marketing, DLP Products

"Over many years, I have had the good fortune of working very closely, in all circumstances, with everyone at True Speed. Interacting with them on many levels, I can confidently say that when it comes to representing sponsors, drivers and the sport, none do it better. They are available, accommodating and reasonable in every aspect. And when you are striving to excel in a demanding sport like NASCAR, be it sponsors, track promoters, or drivers or a combination of all three, getting the job done so everyone wins is tough. But these guys know how to do it and they know how to do it with great style. True Speed Communication is the benchmark that other firms in NASCAR are measured by, bottom line."

- W. Brett Shelton, former President, Michigan International Speedway

"As a racer, my first priority is always the car and how we're performing on the race track. But at this level (Nextel Cup), our media obligations can sometimes get in the way of what we're really supposed to do at the track, and that's race. True Speed handles all of the media coordination and public relations support for me and the race teams I'm associated with because they're able to balance what we need to do on the race track with what we need to do to properly represent our sponsors and the sport in general. Their experience - Mike (Arning) has been with me for eight years - means that they're always prepared and ready for anything."

- Tony Stewart, two-time NASCAR NEXTEL Cup Series champion

"Organization is key in this business. The driver's schedule, the team's schedule, the race weekend schedule - never mind your own - all have to be understood and maintained. True Speed is the most detail-oriented company I've ever been involved with. When you're working with them, everyone knows what they need to do and when they need to do it. And if you do have a question, it gets answered - quickly. When True Speed is handling a certain project, I know it's one less thing I have to worry about."

- Eddie Jarvis, business manager for Tony Stewart

"We needed someone to promote all aspects of Joe Gibbs Racing and to be on call in the event of a crisis. True Speed has excelled in garnering positive media attention for the team and our sponsors, but also in handling the media interest that comes with driver injuries and personnel moves. We've grown from just 18 people when we started racing in 1992 to over 400 people working on three Nextel Cup teams and two Busch Series teams, along with a driver development program. True Speed has been, and will continue to be, an asset to our staff and our sponsors."

- J.D. Gibbs, president, Joe Gibbs Racing

“… I had two different owners (one in Homestead and the other right before Christmas) ask me about which PR people do the best job in the garage, especially for what network TV is looking for, etc. So, I forwarded them your final two press releases and your weekly 20 team TV information page. Both car owners were surprised by what their people WERE NOT doing. So, don’t be surprised if two of your competitors in the NASCAR arena have a similar True Speed product look when you get to Daytona. I wish more people would copy your stuff. It makes my job more enjoyable and fun.”

- Matt Yocum, FOX / TNT / SPEED / SIRIUS Broadcaster

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